Health bosses in Blackpool are urging local people to back a call to introduce minimum pricing for alcohol.
Public Health Blackpool is campaigning for a minimum price of 50p per unit of alcohol and is appealing for people to join in the debate and consider the
question “How much does alcohol really cost you?”
With alcohol available in some outlets in Blackpool as cheap as 12p a unit Steve Morton, Alcohol Harm Reduction Policy Advisor at NHS Blackpool, says
the time is right to introduce a minimum price for alcohol as the link between price, consumption and harm that can no longer be ignored.
Blackpool has amongst the highest alcohol harm figures in England with over 4,500 alcohol related hospital admissions each year, this has resulted in
pioneering services and campaigns.
However, despite the best efforts of all involved there is a need for big change to change culture and attitudes to help Blackpool. For this reason NHS
Blackpool are joining other pioneers to campaign for a minimum unit price for alcohol.
He said: Despite this intervention we have a tiny budget compared to that of the alcohol producers and have consequently not reduced consumption amongst those drinking.
“Indeed, although we have less drinkers in the north west, those who do drink, are consuming more alcohol than at any time in the last 100 years.
“We have learnt how to treat the symptoms effectively and to police the night time economy better, but we have not addressed the fundamental issue of increasing consumption. This has resulted in a spiralling increase in alcohol related hospital admissions, with a doubling over 10 years.
“We need more effective solutions. Evidence suggests introduction of a minimum price per unit of alcohol would make alcohol less affordable, thus reducing consumption and in turn the associated harm “We firmly believe that steps need to be taken to pursue a minimum price of 50p per unit as an integral part of a range of measures to tackle our rising alcohol problem.
“We know that politicians will be concerned about public opinion and the impact on people’s pockets. However, they should also note that the public are very much aware of the effect of pocket money prices on consumption.’’
Recent Home Office Research showed that two-thirds of the public believe the amount of alcohol people drink in Britain is out of control. The research also showed that 93% of heavier drinkers under the age of 35 say they have witnessed alcohol-related crime and disorder in the past 12 months.
He added: “In terms of cost to a moderate drinker, the impact of 50p per unit would be minimal. Prices in licensed premises would not be affected as the minimum price of a pint of lager for example would be £1.50. For the take home market a 750ml bottle of wine (12%) would cost approximately £4.50 and six 500ml cans of lager (4%) would cost roughly £6.
“Commonly supermarket brand cider is sold for under £1 per litre. With the introduction of 50p minimum unit price a litre bottle of cider (5.5%) could not be sold for less than £6.”
Surveys in the North West have found that up to 45% of the public polled would support a minimum unit price for alcohol, including in one survey 48% of young people.
The support base for minimum unit price has also increased from earlier surveys. Recently, a flash poll was conducted by the UK’s leading discount website and the results showed that two thirds of Britons support the proposed plans for minimum pricing on alcohol; with the majority hoping that the plans will help tackle binge drinking. 94.4% of publicans indicate that supermarket price promotions have adversely affected their trade and 90.7% of them would support a minimum unit price.
NHS Blackpool
Blackpool Stadium
Seasiders Way
Blackpool
Lancashire
FY1 6JX
Telephone: 01253 651200