The Department for Children, Schools and Families (DCSF) has announced that Wieden and Kennedy have been successful in reaching the final stage of the Young People and Alcohol pitch being handled by the Central Office of Information (COI).
The communications campaign is due to launch early next year and aims to influence the attitudes and behaviour of children, young people and their parents and carers. The DCSF’s aim as set out in the Youth Action Plan is for all young people in England to grow up to have a safe and sensible relationship with alcohol
The DCSF campaign will complement existing Department of Health and Home Office alcohol campaigns.
Central Office of Information