Alcohol Help

Drinkaware: London
Aims to reduce alcohol misuse and minimise alcohol-related harm

About us:

Drinkaware aims to change the UK’s drinking habits for the better. We promote responsible drinking and find innovative ways to challenge the national drinking culture and tackle alcohol misuse.

An independent charity, we are supported by voluntary donations from across the drink’s industry to equip people with the knowledge they need to make decisions about how much they drink.

We also work with organisations and individuals across the UK, providing accessible information about alcohol and its effects to employers, young people, teachers, parents and community workers. Using a range of mediums, such as film, multimedia and TV, we help dispel myths and present the honest facts about alcohol.

Unless otherwise stated, a medical review of content on the Drinkaware website was undertaken by Professor Paul Wallace.
Drinkaware Grants

Drinkaware Grants are for organisations that work to tackle alcohol misuse and raise awareness of the impact it has on communities. We can provide funding for community and alcohol education work and projects that focus on developing new approaches to tackling alcohol misuse.

Drinkaware aims to increase awareness and understanding of the role of alcohol in society, enabling individuals to make informed choices about their drinking. We do this by undertaking innovative and engaging campaigning, educational and partnership work.

Our Trustees meet regularly to discuss our strategic objectives and to monitor our programmes of work. Our core outputs include:
Tactical campaigns, taking our messages to key audiences

* Development of education and information resources
* Drinkaware Grants providing project aid for local and national initiatives
* Research into consumer understanding and attitudes to alcohol

Creating awareness of

* Why and how to drink safely and responsibly
* The impact of alcohol misuse on society and on the health and well being of individuals, their families and communities.

Improving attitudes to

* Increasing the motivation for and personal responsibility to drink safely and appropriately
* The unacceptability of binge drinking and drink related disorder

Effecting change

* Effecting positive changes in behaviour related to alcohol consumption

Drinkaware is an independent UK charity that aims to change public behaviour and the national drinking culture. By providing people with practical advice and information Drinkaware aims to reduce alcohol misuse and minimise alcohol-related harm.

Drinkaware fulfils a challenge set by Government in the Alcohol Harm Reduction Strategy for an industry-supported fund to provide education, information and campaigning activity for consumers.

Drinkaware was established following a Memorandum of Understanding signed by UK ministers and the Portman Group. This enabled the Portman Group’s former campaigning arm – called the Drinkaware Trust – to be transformed into the new independent charity. Drinkaware is consumer-facing, while the Portman Group now focuses on industry regulation.

Who governs Drinkaware?
We are a registered charity governed by a Board of Trustees comprising of both Health professionals and Industry. The Board’s role is to ensure Governance, maintain independence and deliver the charities strategic objectives.

Who funds Drinkaware?
We are supported by voluntary donations from across the alcohol drinks industry, including producers, pub companies and retailers. The aim is to secure an annual budget of at least £5 million from as broad a base of support as possible.

Contact Details:

Drinkaware
7 - 10 Chandos Street
London
W1G 9DQ

Telephone: 020 7307 7450