Reacting to new measures from the Government which include a ban on ‘all you can drink’ promotional offers and new tax proposals from the Conservatives, Chris Sorek, Chief Executive of Drinkaware, says:
“Pub crawls and other promotional offers that encourage drinking to get drunk can put young adults at risk. Any measures that tackle the British binge drinking culture should concentrate on changing people’s attitudes and the acceptability of drunkenness in our society.
“Making sure people know the effects of regularly drinking to excess is an important part of changing our drinking culture. When it comes to binge drinking in particular, it’s imperative that we give young adults tips and advice to help reduce the risk caused by drinking too much. Encouraging people to space their alcoholic drinks with water won’t solve the problem of binge drinking, but will help slow their drinking down.”
Drinkaware